Perceived Risk for Multiple Services in the Consumer Buying Cycle

نویسندگان

  • Lawrence F. Cunningham
  • James H. Gerlach
  • Michael D. Harper
  • Deborah L. Kellogg
چکیده

In 2007, annual e-commerce U.S. sales reached $136.4 billion, accounting for 3.4% of all retail activity (U.S. Department of Commerce, 2008). The slow adoption in online retail sales is perplexing given the early reports on the many advantages of and favorable consumer attitudes towards Internet shopping (Lohse, Bellman & Johnson, 2000). Of the many possible reasons that explain the slow growth of Internet retailing, consumer ABSTRACT

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عنوان ژورنال:
  • IJISSS

دوره 1  شماره 

صفحات  -

تاریخ انتشار 2009